Mergers, Acquisitions and Takeovers Case Study

Business Objects - Crystal Decisions : The Synergies

OR

Abstract:
When Business Objects acquired California-based Crystal Decisions for $1.2 billion in December 2003, it was all set to become the leader in the global booming market of data analysis software or business intelligence. Due to excellent synergies with the products and services of Crystal Decisions, Business Objects was optimistic to reach the $1 billion mark by 2004.

Pedagogical Objectives:

• To understand the non-technical overview of the concept of business intelligence
• To discuss the synergies between Business Objects and Crystal Decisions.

Keywords : Business intelligence;Mergers, Acquisitions, Alliances Case Study; Business Objects; Crystal Decisions; Query and reporting; On-line analytical processing (OLAP); Decision support systems; Enterprise reporting; Synergies; Cognos; Hyperion Solutions Corp; BusinessObjects Enterprise 6.1; MicroStrategy; SAP; PeopleSoft Inc; Oracle

Contents : 
The Evolution Of Business Intelligence
About The Companies
The Acquisition And The Synergies
The Competitive Scenario
Business Objects: Revenue And Net Income Trends
Crystal Decisions: Revenue And Net Income Trends
Cross-Selling Opportunities
Example Of Business Intelligence Implementation